Privacy Policy

This Privacy Policy is issued by Primeup LTD, trading as Kemet Cotton (Company No. 13470870, registered in England and Wales), the data controller for kemetcotton.com. Our registered address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. This policy explains what information we collect, why we collect it, and how we keep it safe when you visit kemetcotton.com or make a purchase.

1. Information We Collect

Information you provide

When you place an order, create an account, or contact us, we may collect:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment details (processed securely by Stripe—we do not store full card numbers)
• Order history and product preferences
• Any information you include in messages to our support team

Information collected automatically

When you browse our site, we automatically collect:

• IP address and approximate location
• Browser type, operating system, and device information
• Pages visited, time on site, and referring URL
• Cookie and similar tracking data (see Section 5)

2. How We Use Your Information

• Process, fulfill, and ship your orders
• Send order confirmations, shipping updates, and receipts
• Respond to your questions and provide customer support
• Improve our website, products, and services
• Send marketing communications (only with your consent—you can unsubscribe anytime)
• Detect and prevent fraud
• Comply with legal obligations

3. How We Share Your Information

We never sell your personal information. We share data only with trusted partners who help us operate:

• Payment processing: Stripe securely handles all transactions
• Shipping partners: DHL, FedEx, and local postal services receive the information needed to deliver your order
• Hosting and infrastructure: Vercel (website hosting) and Supabase (database)
• Email communications: Resend (transactional and marketing emails)
• Analytics: We use privacy-respecting analytics to understand how visitors use our site
• Legal compliance: We may disclose information if required by law, court order, or to protect our rights and safety

4. Data Security

We take the security of your data seriously. Our measures include:

• SSL/TLS encryption on all pages and data transfers
• Secure, encrypted payment processing through Stripe (PCI-DSS compliant)
• Database access restricted to authenticated services only
• Regular security reviews and dependency updates

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Cookies and Tracking

We use cookies and similar technologies to:

• Keep items in your shopping cart between visits
• Remember your currency and display preferences
• Understand how visitors navigate our site so we can improve it
• Measure the effectiveness of our marketing

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain site features, such as your shopping cart.

6. Your Rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete information
• Delete your personal data (subject to legal retention requirements)
• Port your data to another service
• Object to certain types of processing
• Withdraw consent for marketing at any time

To exercise any of these rights, email us at support@kemetcotton.com with the subject line “Privacy Request.” We will respond within 30 days.

7. Marketing Communications

With your consent, we may send emails about new products, promotions, and offers. You can unsubscribe at any time by clicking the link at the bottom of any marketing email, or by contacting us directly. We will never share your email address with third parties for their marketing purposes.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. Order records are kept for accounting and tax purposes. When data is no longer needed, it is securely deleted or anonymized.

9. International Transfers

We operate globally, and your data may be transferred to and processed in countries other than your own. Our service providers (Stripe, Vercel, Supabase, Resend) maintain appropriate safeguards to protect data in accordance with applicable privacy laws.

10. Children’s Privacy

Our website is not intended for anyone under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.