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Warranty & Quality Guarantee

Last updated: April 23, 2026

This policy is issued by Primeup LTD, trading as Kemet Cotton (Company No. 13470870, registered in England and Wales), the seller of record for all orders placed on kemetcotton.com. Our registered address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

1. 90-Day Money-Back Guarantee

If you are not satisfied with your purchase for any reason, you can return unused items within 90 days of delivery for a full refund or exchange under our Return Policy. This guarantee is in addition to your statutory rights as a UK or EU consumer and does not replace them.

2. Manufacturing Defects

We warrant that our products are free from defects in material and workmanship when they reach you. If you receive an item with a manufacturing defect — for example, uneven hems, weaving faults, colour inconsistency from the listing, or damage on arrival — contact us within 14 days of delivery with photos and we will replace the item or refund you in full, including return shipping where applicable. This covers defects present at the point of delivery; it does not cover normal wear, misuse, washing damage, or colour fade from incorrect laundering.

3. Care for Longevity

To protect the life of the fabric, we recommend: wash before first use, separate by colour family, machine wash warm (up to 40°C / 105°F), avoid fabric softeners and bleach, tumble dry low or line dry, and do not overload the drum. Following these instructions helps preserve the pile, absorbency, and edge stitching.

4. What This Warranty Does Not Cover

  • Normal wear and tear from regular use and laundering.
  • Damage caused by bleach, fabric softener, or incorrect washing temperature.
  • Damage caused by commercial or industrial laundering.
  • Changes in shade or softness that occur over multiple wash cycles.
  • Items not purchased directly from kemetcotton.com.

5. How to Submit a Claim

Email support@kemetcotton.com with your order number, a description of the issue, and photos of the defect. We aim to respond within two business days and will confirm the resolution in writing. For guarantees that require a return, follow the instructions in our Return Policy.

6. Statutory Rights

Nothing in this policy affects your statutory rights under UK consumer law, including the Consumer Rights Act 2015. UK and EU consumers have the right to reject goods that are not as described, unfit for purpose, or of unsatisfactory quality.

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Premium Quality

100% Egyptian cotton

Kemet CottonKemet Cotton

Crafting premium Egyptian cotton towels for those who appreciate the ritual of self-care.

(507) 585-3638

support@kemetcotton.com

Customer Service: Mon–Fri, 8:00 AM – 6:00 PM GMT

Primeup LTD71-75 Shelton Street, Covent Garden
London, WC2H 9JQ
United Kingdom (NOT a return address)

Find our Contact page here.

Company Number: 13470870

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